Cookies Policy

Cookies are small files a website stores in your browser. This website also uses your browser’s session storage, which works in a similar way; this page covers both.

You can change your choice about analytics cookies at any time from Cookie settings at the foot of any page.

Strictly necessary

These are needed for the website to work, or to remember a choice you’ve made, so the law doesn’t require us to ask for your consent.

Name	What it’s for	How long it lasts
bt_analytics_consent	Remembers whether you accepted or rejected analytics cookies, on this website and on our platform at app.balancetrace.com	One year
bt_demo_form (session storage)	Carries the details you entered on the demo form to the scheduler on the next page, so you don’t have to type them again	Cleared once the scheduler loads
Announcement dismissal (session storage)	Remembers that you closed the announcement bar	Until you close the browser tab

When you book a demo, the form is protected by Cloudflare Turnstile and the scheduler is provided by Cal.com. Each may set its own cookies to prevent fraud and to make the booking work; see Cloudflare’s and Cal.com’s privacy policies.

Analytics

We use PostHog, hosted in the European Union, to see how people find and use this website so that we can improve it. It records the pages you visit, how you arrived, and whether you request or book a demo. It doesn’t record what you type into forms, and we don’t use it for advertising.

If you accept analytics cookies, PostHog sets the cookies below so that it can recognise your browser between visits. It is shared with our platform at app.balancetrace.com, so that if you later sign up, your visits to this website are linked to your account.

Name	What it’s for	How long it lasts
ph_…_posthog and ph_…_posthog_cpm	Recognise your browser between visits	One year

PostHog also keeps matching entries in your browser’s local and session storage.

If you reject analytics cookies, or until you choose, PostHog counts your visit without setting any cookies or storing anything on your device.

If you accepted and later change your mind, choosing “Reject analytics cookies” deletes the analytics cookies and storage.

Managing cookies

You can also delete or block cookies in your browser settings. If you block bt_analytics_consent, we’ll ask for your choice on each visit.

Changes

We’ll update this page when the cookies we use change. Questions: privacy@balancetrace.com.